Hero MotoCorp - Cricket Merchandise


Hero MotoCorp - Cricket Merchandise


As cricket is the lifeline sport of India, so is Hero MotoCorp the two-wheeler lifeline of the country. Our association with this most favoured and watched sport goes a long way. As the company that celebrates excellence, Hero MotoCorp is proud to be associated with Indian cricket, with Virender Sehwag as our brand ambassador. Hero MotoCorp has in the past sponsored major cricket tournaments in association with International Cricket Council (ICC), including the cricket World Cup and the Champions Trophy.


 We are pleased to announce the launch of 'Hero' custom cricket bats, the preferred bat of Virender Sehwag. These bats, available in Kashmir and English Willow Nurtured in India, can now be purchased at select Hero MotoCorp dealerships and distributors across the country.


 Kashmir Willow bats require constant knocking and oiling for making the bat good enough to use in a cricket match. Knocking is done so as to make the fibres of the willow blade compress together which helps the bat bear the impact of the ball.


English Willow Nurtured in India which by nature is a soft fibrous wood, because of its natural moisture and its ability to be pressed in the manufacturing process, give great ball striking qualities.


For further information on the above please refer the Catalogue:

To get Viru's winning edge on your side, find a Hero MotoCorp dealer near you.